Student concept · Zoo Miami
Your group chat needs another field trip.
View full-size billboardThe goal
Encourage Gen Z to consider Zoo Miami for their next day out with friends.
The audience
Young adults looking for a fun, shared experience beyond their usual plans.
The idea
Turn the familiar group chat into a reason to make plans in person. Playful giraffe imagery and the field-trip headline bring a nostalgic outing into a social context, while #MADEITOUTTHEGC reinforces the idea of finally getting together.
Student project created for portfolio purposes.